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Your Mom
Needing to personify the idea that most artists suffer from confirmation bias (often found throughout their inner circles), we built an entire messaging, advertising, and content campaign around "Your mom already loves your music."
Read it here: https://flypaper.soundfly.com/tips/your-mom-already-loves-your-music-so-now-what-songwriting-feedback/
Read it here: https://flypaper.soundfly.com/tips/your-mom-already-loves-your-music-so-now-what-songwriting-feedback/