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Campaign Creator - Dave Marcello | Disruptive Dave

Campaign Creator

Business Driver

Attention Getter

PlayMetrics White Papers

In strategizing the best ways to promote PlayMetrics, our market research uncovered an opportunity to position ourselves as thought leaders. Traditional B2B SaaS content, like white papers, are rare in youth sports tech. That excites us. These two pieces of content have worked so well we are developing online courses for both topics.

Audiokite Infographic

A challenge in selling consumer sentiment analysis to musicians is convincing them that fan feedback has value. To make a somewhat startling point, we ran a benchmark study using Audiokite data that highlighted the differences between the way artists rated their own songs vs. how fans rated them.

Couples Therapy

What better way to get people to share your content than to sow marital discord?!! For BoomboxFM, we hit up indie music fans with free graphics they could send to their significant others and friends with messages like, "I'm sorry.....you have terrible taste in music." We supplemented this by sending free "My music is better than yours" stickers out.

Data is a Game Changer

Along with its advertising agency, we worked with IBM to bring its "Data is a Game Changer" messaging to life through the brand's US Open (tennis) sponsorship. Watch it here: youtube.com/watch?v=0xKPTdycDCg

Your Mom

Needing to personify the idea that most artists suffer from confirmation bias (often found throughout their inner circles), we built an entire messaging, advertising, and content campaign around "Your mom already loves your music." Read it here: https://flypaper.soundfly.com/tips/your-mom-already-loves-your-music-so-now-what-songwriting-feedback/

Artist Centric Videos

We didn't want to create another boring product video for the ReverbNation messaging refresh, so we enlisted real independent artists to appear in, write music for, and do voiceovers on a series of marketing videos. Watch it here: https://www.youtube.com/watch?v=YilUjM8PUFY

"Somehow Dave's marketing insights have managed to both scare the shit out of me and comfort me, which is no easy feat."
- Gavin C., startup co-founder and former client

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