Business Driver - Dave Marcello | Disruptive Dave

A Bunch of Metrics

In no particular order: - 800+ qualified leads acquired in first 10 months at PlayMetrics (about 20% of addressable market) - 5% weekly new user growth at BoomboxFM over 6+ months - Achieved an $11 customer acquisition cost against $56 LTV at Audiokite - 2.5x increase in monthly revenue, a direct result of new enterprise sales efforts at Audiokite - 3% increase in new user signups after adding videos to marketing pages at ReverbNation - 2.42% increase in new user conversions after homepage page redesign at ReverbNation - 30% of unpaid users converted into paying customers at Audiokite

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