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Experience
Portfolio

Attention Getter - Dave Marcello | Disruptive Dave

Campaign Creator

Attention Getter

Business Driver

Listener Review Theatre

At Audiokite Research, we were sitting on a mountain of data that we couldn't really publicize (negative fan reviews of songs). We decided to go the comedic route by hiring an animator and voiceover actor to turn the very best bad reviews into short Lego films. Watch it: https://www.youtube.com/watch?v=vuYvGSGT57I

Reddit Ad Campaign (NSFW)

Reddit is notoriously brutal for advertisers. After a few failed campaigns for BoomboxFM, we decided to get bold and ridiculously honest with Redditors. This campaign was the best one I've run on the platform to this day.

Musical Tastes in Politics

In a bit of a newsjacking effort, we (Audiokite) used our research capabilities to determine the listening habits of Hillary Clinton vs. Donald Trump supporters. Read it here: https://www.forbes.com/sites/alexpham/2016/09/06/musical-tastes-of-trump-and-clinton-voters-led-zeppelin-or-linkin-park/#26d960ad7c68

Woody Harrelsong

Getting noticed in the direct-to-fan music landscape is not easy - we were battling the likes of Spotify and Pandora every day. So, we went the wacky and unexpected route with campaigns like this one. We bought "woodyharrelsong.com" and drove traffic to it through a digital ad campaign, imploring music fans to not make Woody sad with their crappy music choices.

BoomboxFM Press Coverage

What little startup wouldn't want to be compared with Spotify in Forbes?!

"Somehow Dave's marketing insights have managed to both scare the shit out of me and comfort me, which is no easy feat."
- Gavin C., startup co-founder and former client

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