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Experience
Portfolio

Attention Getter - Dave Marcello | Disruptive Dave

Campaign Creator

Attention Getter

Business Driver

BoomboxFM Press Coverage

What little startup wouldn't want to be compared with Spotify in Forbes?!

Listener Review Theatre

At Audiokite Research, we were sitting on a mountain of data that we couldn't really publicize (negative fan reviews of songs). We decided to go the comedic route by hiring an animator and voiceover actor to turn the very best bad reviews into short Lego films. Watch it: https://www.youtube.com/watch?v=vuYvGSGT57I

Musical Tastes in Politics

In a bit of a newsjacking effort, we (Audiokite) used our research capabilities to determine the listening habits of Hillary Clinton vs. Donald Trump supporters. Read it here: https://www.forbes.com/sites/alexpham/2016/09/06/musical-tastes-of-trump-and-clinton-voters-led-zeppelin-or-linkin-park/#26d960ad7c68

Music Discovery Emails

How do you get millions of music fans interested in unknown songs and artists? We ran a series of creative experiments designed to answer that question. These included "Choose Your Own Adventure" games that led to different playlists, songs hidden inside white screens, and more. The results: a 10.52% increase in open rate and a 90.36% increase in click-through rate.

"Somehow Dave's marketing insights have managed to both scare the shit out of me and comfort me, which is no easy feat."
- Gavin C., startup co-founder and former client

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