Dave Marcello | Disruptive Dave

Zire Brand Launch

How do you introduce a product that never existed before? You put it front and center and let the visitor play with it. The Zire homepage showcases the product - interactive display ads - right off the bat, allowing visitors to experience its impact themselves. It also invites would-be buyers to see dozens of custom ads made just for them without having to fork over an email address or credit card. Live site: http://zire.com/

Product Centric Onboarding

At ReverbNation I identified a big problem - we were forcing all new site visitors to go through the exact same signup flow, regardless of source. That meant we placed obstacles in the path of someone who clicked an ad for a specific product and clicked a CTA on that product's marketing page to buy it. Our solution was to carve out a path of least resistance, internally called Product Centric Onboarding, and it immediately increased product revenue, marketing page conversions, and ad campaign effectiveness.

Zire Manifesto

ReverbNation Messaging Refresh

BoomboxFM Website

Campus Bubble Positioning

CONNECT Messaging & Site

Audiokite Messaging

Audiokite introduced a solution that hadn't before been known by its target market - fan feedback and sentiment analysis for musicians - so we needed to present the "why" and the "what" in a straightforward manner. We prioritized the reports that buyer received and shared examples of the types of questions an artist could get answered through the service. (Acquired within a year.) Watch video here: https://www.youtube.com/watch?time_continue=9&v=zx1O6HWuAmA

PlayMetrics White Papers

Audiokite Infographic

Listener Review Theatre

Couples Therapy

Reddit Ad Campaign (NSFW)

Data is a Game Changer

Musical Tastes in Politics

Woody Harrelsong

BoomboxFM Press Coverage

Your Mom

Artist Centric Videos

Crowd Review Features

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