• Professional Experience

    "Dave is truly one of the most outstanding performers I've ever worked with. He excels at a combination of attributes - strategy, creativity, leadership, speed, hustle, passion for the work, attention to detail. On top of all that, Dave has a really unique set of interpersonal skills that make him fun to work with and easily able to connect with a very wide variety of people."

    - Joe Zajac, Senior Vice President - Consulting at Excel Sports Management

  • Senior Level Performance Highlights

    Managed client accounts with over $4mm in revenue (FedEx, IBM, Avis, Mars), programming content and coordinating cross-functional collaboration for over 50 customer attraction and engagement campaigns. Led internal teams and allocated agency resources as needed.

    Audiokite Research, Partner & Head of Growth

    Grew new account sign-ups 42% in 6 months and converted over 30% of unpaid users to paying customers. Acquired 76% of new customers through inbound marketing. Launched new Enterprise Sales efforts and brought on first four clients, doubling monthly revenue as a result.

    BoomboxFM, Co-Founder

    Built the marketing engine that acquired 70,000+ users at 5% week-over-week growth rate, with a user acquisition cost below $0.35. Programmed content and established product voice for over 1 million user emails.

    Campus Bubble, VP Marketing & Sales

    Completely revamped business growth strategy, identified a high-worth customer segment to target, and updated product messaging that ultimately led to 8+ accounts joining the newly established pilot program and an exit via acquisition.

  • Professional Resume

    ReverbNation

    2016 - Present

    ReverbNation, VP Marketing (SaaS)

    • Took on marketing leadership role following the acquisition of Audiokite Research
    • Promoted from Director of Marketing & User Acquisition to VP Marketing in less than 12 months

    2014 - 2016 (acquired)

    Audiokite Research, Partner & Head of Growth (B2B ecomm / SaaS)

    • Designed overall growth plans, evolving from a “push” marketing strategy that primarily focused on top-of-funnel tactics to one that maximizes inbound demand generation and lead nurturing / engagement

    • Sourced and secured first major white label partnership that doubled MRR; led to a company acquisition

    • Acquired 63% of new customers from content and search, 13% from referrals

    • Achieved 10% uplift in monthly recurring revenue through pipeline management and customer retention strategies, including onboarding / drip email campaigns, segmented messaging, and 1-to-1 sales efforts

    • Sourced, pitched, and secured 20+ complementary artist service companies as official partners, negotiating contract terms and managing each account on a daily basis

    • Day-to-day customer relationship management and digital advertising lead (LinkedIn, AdWords, Twitter, Facebook)

    • Authored various sales materials, including investor decks, partner proposals, customer emails, in-person pitches, and thought leadership content

    • Worked directly with CEO/co-founder and developer team on a major product relaunch, including designing 8 new products, repositioning brand messaging, integrating current and new partners

    • Launched customer referral and partner affiliate programs, with goal of 20%-25% annual revenue increase

    2014 - 2016

    BoomboxFM, Co-founder & Growth Lead (digital media tech)

    • Orchestrated 5% week-over-week growth powered by a multi-platform acquisition engine; primary marketing channels included word of mouth / referrals, digital ads (Facebook, AdWords, Reddit, banners, forums), inbound marketing, partner content programs

    • Managed 5 million+ impressions via AdWords campaigns, with 3.9% click-through rates, and $0.11 cost per click

    • Achieved 37% conversion rates on 350,000+ traffic hits through custom designed and optimized landing pages

    • Managed all community interactions, maintaining a monthly churn rate under 2%

    • Oversaw project manager and developer team to build, test, and soft-launch online platform with matching and learning algorithms

    • Constructed all product and brand positioning, including website design, user messaging, and value proposition

    • Graduated The Startup Factory accelerator (Spring '15)
    • Completed Startup Next NYC in 2014; selected as finalist to compete in Global Demo Day in SF
    • Featured in ForbesLifehackerhypebot

    2014 - 2015 (acquired)

    Campus Bubble, VP Marketing & Sales (SaaS / B2B mobile app)

    • Acted as senior counsel to founders, CEO, and Board for business development planning; instituted new market approach, designed new product messaging, launched pilot program that eventually resulted in a company acquisition

    • Implemented parallel B2B and B2C sales / marketing strategies and systems

    • Established sales and marketing funnels, created prospecting sheets, identified and nurtured B2B sales leads, helped set pricing benchmarks

    • Worked closely with product manager to integrate marketing features and customer feedback into product iterations

    • Hired, trained, and supervised support staff (sales, marketing)

    2011 - Present

    Marketing Strategy Consultant

    2004 - 2014

    Dentsu Aegis Network / Team Epic, Director (Marketing agency)

    • Programmed content and coordinated execution for 50+ marketing campaigns for Fortune 500 brands – product storytelling, sales enablement, consumer awareness, customer engagement, VIP hospitality / entertainment 

    • Managed marketing and event budgets up to $2.5mm, supervised account teams of 2-25 members

    • Increased annual IBM account revenue over 20% by selling in additional consulting and digital marketing services

    • Negotiated 200+ event sponsorship and athlete endorsement contracts, resulting in approximately $500,000 in cost savings

    • Established and oversaw IBM’s “Game Changers” digital content series and distribution partnerships

    • Participated in dozens of new business pitches, several of which resulted in new retainer and project clients

    • Led internal team organization, new hires, and office culture

    • Acted as primary liaison between the agency, clients, vendors, client agencies (PR, advertising, digital, media planning), and property partners (PGA TOUR, NFL, USTA, Cirque du Soleil, etc.)

    1997 - 2004

    Loyola University, BA Communications
    Johnson & Wales University, MBA Hospitality Global Business

    I was never what you might call "a kid who did well in school." As the name says, I was quite disruptive and pretty challenging towards authority. But I survived, and that's what counts.

  • Side Projects

    One-off adventures meant to challenge my creativity and broaden my skills.

    Collabo

    Virtual water cooler for solopreneurs.

    Collabo began as a Lean Startup experiment that was quickly validated by a private Facebook Group my co-founder and I established to test hypotheses and assumptions. We acquired 45 beta testers at $0 CPA and achieved nearly 4x the industry average email open rate.

    BrandStamp

    Custom branded hand stamps across a network of NYC event venues.

    Pilot tested the concept with two brands and seven venues. Included an in-person "surprise and delight" program that rewarded consumers with brand swag in real time.

     

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